Clay
An AI powered GTM data platform used to enrich contacts and accounts across 150+ providers and aggregate funding, hiring, and intent signals for proprietary sourcing.
clay.com ↗Enrichment, GTM, sales/marketing workflows; combining external data providers and signals.
SSO
Apollo · Common Room · Default
An AI-powered go-to-market (GTM) data and automation platform for contact/company enrichment, intent signals, and outbound workflows — credited with popularizing the "GTM engineer" role.
Spreadsheet-like tables that orchestrate data enrichment via "waterfall" workflows across 150+ premium data providers; AI research agent (Claygent) that browses the web and gated sources to find custom data points; intent signals (job changes, funding, hiring, news, web visits) monitoring 3M+ companies; native email sequencer; CRM sync; and an AI copilot (Sculptor) to build workflows in natural language.
Core differentiator. Claygent (AI research agent) runs on frontier models (GPT-5, Claude, etc., with Clay-managed or your own API keys) and a browser-capable mode (Navigator) to interact with pages. Sculptor builds Claygents/workflows from plain language. Connects to any MCP server (Salesforce, Gong, Google Docs) to enrich with business context. Waterfall enrichment, AI formatting, conditional logic, HTTP API for custom integrations.
Per-plan plus credits/actions. Free ($0; 100 data credits, 500 actions/month, 200 rows/table, unlimited seats); Starter (~$134/month annual); Explorer (~$314/month; webhooks, HTTP API); Pro (~$720/month; CRM integrations); Enterprise (custom; SSO, Snowflake). Data Credits from ~$0.05 each; Actions from <$0.01.
150+ data providers; CRM integrations (Salesforce, HubSpot — gated to Pro+); Google Slides/Sheets, Gong, Notion, Slack; MCP support; HTTP API.
SOC 2 Type II compliant (report via Trust Center); supports global compliance, opt-out/DNC; secure CRM connections.
Founded 2021 (originally Brooklyn; HQ New York), CEO Kareem Amin and co-founder Varun Anand. Series C of $100M in August 2025 led by CapitalG at a $3.1B valuation; total funding ~$204M. Per Clay's August 5, 2025 announcement, "more than 10,000 customers include leading AI companies like OpenAI, Anthropic, and Cursor." Clay states it has crossed $100M ARR, growing from $1M to $100M in two years.
Strong for sourcing and relationship intelligence — building enriched company/founder lists, monitoring funding/hiring/job-change signals for proprietary deal sourcing, and enriching CRM records. Claygent enables custom research at scale (e.g., scanning portfolios, competitive maps).
Credit/action-based pricing can cause "credit anxiety" and unpredictable bills; not an all-in-one CRM (no system of record); key integrations (CRM sync) gated to higher tiers; learning curve to use effectively.