Zapier

A no-code workflow automation and "AI orchestration" platform connecting thousands of apps.

"Zaps" (automated multi-step workflows with triggers/actions), plus Tables (databases), Forms, Interfaces, Chatbots, and Agents. Connects 8,000+ apps with 30,000+ actions. Filters, Paths, Formatter, Delay, Looping (logic steps that don't count as tasks).

Repositioned as an "AI orchestration platform." Includes Copilot (natural-language Zap builder), Zapier Agents (billed separately on an activities model), AI by Zapier (OpenAI-powered steps), AI Fields in Tables, and Zapier MCP exposing Zapier's app ecosystem to AI clients (Claude, ChatGPT, Cursor). Enterprise-only: AI Guardrails (PII detection) and Bring Your Own Model (Amazon Bedrock/own infra). Each MCP tool call costs 2 tasks.

Task-based. Free (100 tasks/month, 2-step Zaps); Professional from $19.99/month annual; Team ~$69/month annual (25 users, shared Zaps); Enterprise custom. Tables, Forms, MCP, and Copilot included across plans. Agents and Chatbots billed separately. Overages billed ~1.25x base per-task rate.

Largest integration catalog in the category (8,000+ apps); MCP server; webhooks; Copilot.

SOC 2 Type II and SOC 3; GDPR, CCPA. SSO, role-based access, audit logs on higher tiers. Managed infrastructure; ~99.9% historical uptime on paid plans.

Founded 2011; San Francisco / remote-first. Privately held; notably bootstrapped and profitable for much of its history. Exact current valuation not publicly disclosed.

Useful for automating internal ops — routing deal-flow signals, syncing data between CRM/email/Slack, enriching leads, and connecting AI agents to firm tools without code. MCP server lets AI assistants take actions across a firm's stack.

Per-task pricing punishes high-volume multi-step workflows and compounds quickly; MCP calls cost 2 tasks each; Agents/Chatbots billed separately; some user complaints about surprise billing and occasional execution inconsistency.